IKEA Life at Home Report 2020

We believe that home is the most important place in the world. This is why every year IKEA conducts a global research called “Life at home”. The research aims to find out how people live at home and understand what makes their life at home better. 

For our relationship with home, 2020 has been like no other. Life at home was unexpectedly and fundamentally disrupted by the coronavirus pandemic. We always understood the importance of a safe place to call home. So this year, we decided to focus on exploring the impact of the global pandemic on life at home – now and in the years to come.

Many people began to reconnect with the role and value of their home in their lives. The vast majority of us feel closer to our homes than we did before the pandemic. Now, many of us are making plans to protect this newfound closeness – and the wellbeing it offers us – in our future lives at home. We call it the Big Home Reboot. 

What kind of reboot does your relationship with home need? Take the quiz to find out.

This year’s Valentine’s Day will be different from usual for many. Those who used to go to a restaurant on this occasion will have to stay at home. This way or another, the lovers’ day is an opportunity to show attention to your other half, creating festive atmosphere with small details. So do not hesitate to invite your other half on a date!

IKEA “Life at Home” research shows that based on our experience of life at home during 2020, 33% of Estonians are now dreaming to have a garden or outdoor space at home. Not everyone owns a terrace or balcony, but that doesn't mean that one cannot have a piece of nature at home. Get inspired with five ideas our interior designer is happy to share.

Spending most of our time at home, we all probably long to enjoy an uplifting dinner in our favourite restaurant. So why not create the environment worthy the restaurant at home? It doesn't matter if it's a romantic dinner for two, a family celebration or a special occasion just for yourself. Our interior designer reveals what could help brighten up your daily life at home. 

With restaurants partly closed and all household members at home, the kitchen has become one of the most exploited areas at home. Nearly 1/3 of people in Estonia would like to increase their kitchen space. But how to make the kitchen bigger without breaking the walls and family budget? Use smart tips and tricks of our interior designer.

More than 36% people in Estonia work from home during the lockdown. Unfortunately, many of those working or learning remotely have no dedicated place. This often leads them to awkward situations, when kids or other housemates enter the room and suddenly interrupt their serious work conversation or a video conference. Our interior designer shares tips and tricks on how to avoid such situations by getting more privacy at home.

Among all the new activities we started using our homes for lately, our hobbies had to be fit inside as well. The research shows that 39% of people in Estonia now would like to create or improve a space at home, where they could pursue their interests. This is why our interior designer is here to share some ideas on how to set up one without significant cost and effort.

IKEA "Life at Home" research shows that every third Estonian citizen would like to create or improve their workspace at home, based on experience during the lockdown measures. The good new is that you can create a comfortable place for work or studies in sometimes forgotten and unused spaces. Take a look at the tips and tricks that IKEA interor designer has come up with!

2020 changed our lives in unimaginable ways. All of our hobbies and interests that we used to pursue outside of our living space became suddenly a part of our daily life at home. See all the smart solutions that IKEA Interior Designer Eliise came up with at our IKEA Tallinn Pick-up Point to show that even the smallest of rooms can accommodate all of our daily needs and make our whole life at home even better.

IKEA research „Life At Home“ showed that 1/5 of Estonians enjoyed gardening at home during the pandemics. But how to enjoy gardening at home without a garden, or a balcony? Passionate plant enthusiast Tiia Päkk, who is also known in Instagram as Petite Botanic, shares practical tips on how to do it.

Pandemic changed our lives in ways we couldn’t have imagined. Millions of people stayed in their homes all over the world. The spaces in which we lived transformed into offices, schools, gyms, playgrounds and social spaces. All at once, home became the centre of our worlds. After spending more time at home, many of us realized there is room for improvement. So here are some inspiring ideas on how to reboot your living space, home office or kitchen.

74% of people in Estonia said that home was their sanctuary during the 2020 lockdown measures. Our homes offered us a place to escape to and find solace from the turbulence of global events. Here, we found comfort in familiarity, security and ownership in the little that was within our control.

A closer relationship with home is here to stay. We started using home in new ways and we enjoyed it. 32% of Estonians enjoyed spending more time with family, 26% loved cooking, while 22% were happy to work from home. And we hope to continue doing so beyond the pandemic restrictions.

More than one third of people in Estonia have made changes to their home as a result of the lockdown measures. 

Based on experience of life at home during 2020 so far, people in Estonia would like to create or improve their private garden or outdoor space (33%), home office (34%) and space for hobbies (39%).