Cookie policy | IKEA Eesti

IKEA COOKIE POLICY

I General provisions

Runikon Retail OÜ, company established and operating in accordance with laws of the Republic of Estonia, registration number 14611049 , registered office address Harju maakond, Rae vald, Kurna küla, Kangrumetsa tee 1, 75307, the Republic of Estonia, VAT code EE102125100; e-mail address: info@IKEA.ee; website address: https://www.ikea.ee (hereinafter - the Company) undertakes to ensure the https://www.ikea.ee of the Company's website (hereinafter - the website) and the security of the personal information of its visitors and the protection of their rights when visiting the Company's website and familiarising with its content.

This cookie policy has been prepared to provide visitors to our website with additional information about the technologies used on the website and how they are used by the company.

II Information about cookies

Cookies are small text files that are stored by your browser on your device (e.g. computer, smartphone, tablet) to store certain information. The next time you visit our website with the same device, the information stored in the cookies will be sent back either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).

Through the stored and returned information, the respective website recognizes that you have already accessed and visited it with the browser of your device. We use this information to be able to optimally design and display the website according to your preferences. Only the cookie itself is identified on your device. Any further storage of personal data will only take place with your express consent or if this is absolutely necessary to be able to use the service offered and accessed by you accordingly.

III Purpose and Consent to the use of cookies

Cookies are necessary to make it easier for you to use our digital services to enable us to obtain information about how visitors use our website and to enable us to improve the services offered to visitors. Cookies are also used to provide you with customized information about our products and services.

We use several types of cookies that are placed by default (e.g., "strictly necessary" cookies), but certain cookies used for functional, analytical and marketing purposes, we ask for your consent. By giving your consent to the cookie banner displayed when you visit the website, you choose whether you allow certain categories of cookies to be used.

Cookies that are not strictly necessary to provide you with the services on our website are only used with your consent. The consent can be revoked by you at any time.

IV Types of cookies and their use

Depending on their purpose and function, we divide cookies into the following categories:

Strictly necessary cookies;
Functional cookies;

Analytical cookies; and
Marketing cookies

Strictly necessary cookies

Strictly necessary cookies ensure functions without which you cannot use our website as intended. These cookies are used exclusively by us and are therefore first party cookies. This means that all information stored in the cookies is fed back to our website.

Absolutely necessary cookies are used, for example, to ensure that you, as a registered user, always remain logged in when accessing various subpages of our website and do not have to re-enter your login data every time you access a new page.

The use of strictly necessary cookies on our website is possible without your consent because of our legitimate interest in offering a technically flawless website (Art 6 (1) (f) GDPR). For this reason, strictly necessary cookies cannot be deactivated or activated individually. However, you have the option of generally deactivating cookies in your browser at any time (see point V). In any case, we process strictly necessary cookies at the longest for the period specified in the overview below.

The following strictly necessary cookies are used on our website:

Name	Description	Expiry
byodc-route-params-m2	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
byod-route-params-m2	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
history-array-ELVARLI	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Persistent
insights_application_metadata	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
insights_metadata	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
long_term_id	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	persistent
persist:settings	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
persist:checkout	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
persist:application	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
persist:sofa	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
persist:seriesGallery	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
persist:popover	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	persistent
persist:survey	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	persistent
persist:cover	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
planning_id	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	persistent
screenSaverTimers	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Session
sequence_number	Ensures a proper functioning of the planner, so you can use all its features without encountering errors	Persistent
ak_bmsc	Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.	1 day
akacd_#	Used in connection with phased release which allows the website owner to assign a certain number of users to a specific version of the website.	Session
bm_sv	Used in context with the website's BotManager. The BotManager detects, categorizes and compiles reports on potential bots trying to access the website.	Session
CookieConsent	Stores the user's cookie consent state for the current domain.	I year
CONSENT	Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.	2 years
_abck	Used to detect and defend against replay-cookie-attacks – The cookie is necessary for the security and integrity of the website.	1 year
bm_sz	Used in context with the website's BotManager. The BotManager detects, categorizes and compiles reports on potential bots trying to access the website.	1 day
CONSENT	Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.	2 years
PHPSESSID	Preserves user session state across page requests.	Session
rc::a	Used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.	Persistent
rc::c	Used to distinguish between humans and bots.	Session
session_id	Preserves user’s states across page requests.	persistent

Analytical cookies

Analytical cookies allow us to track the number and sources of visits so that we can measure and improve the performance of our website. They help us understand which pages are most popular and which are used the least, and how visitors move on our site. If you opt out of using these cookies, your visit will not be included in our analytics, but at the same time will not limit your activities on our website.

The legal basis for the use of analytical cookies is Art. 6 (1) (a) of the GDPR in according with your consent.

Data transfer to the USA

The services required for these analytical purposes may transfer data about your use of this website to the USA. There is currently no decision by the EU Commission according to which the USA offers an adequate level of data protection. There are also no other appropriate safeguards, enforceable rights, and effective remedies to protect your information in the United States. This means that there is a risk that your data will not be protected by the US service providers in the same way as is the case in the European Union. The activation of these services and the associated transfer of your data to the USA therefore only takes place on the basis of your expressly declared consent in accordance with Art. (1) (a) of the GDPR.

Revocation of consent to the use of analytical cookies

You can revoke your consent to the use of analytical cookies at any time with effect for the future here. The link to the cookie settings can be found on the bottom of the page.

The following analytical cookies are used on our website:

US (United States) Partners and cookies

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses these analytical cookies, which are stored on your computer with your consent and which allow an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide other services related to website activity and internet usage to the website operator.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user.

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 49 (1) (a) of the GDPR in connection with your consent.

Revocation: You can revoke your consent to the use of analytical cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Objection to data processing: You may also refuse the use of cookies by selecting the proper settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.

Data processing:

We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

Name	Description	Expiry
_ga	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2yrs
_gat	Controls number of requests.	1 day
_gid	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 day
collect	Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.	session
_ga_#	Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.	2 years

Microsoft clarity

We also use the analytic services by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The information generated by the cookies of them about your use of the website could be transmitted to and stored in the United States. On behalf of the operator of this website, Microsoft will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide other services related to website activity and internet usage to the website operator.

We use Microsoft clarity to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user.

Third-party - Microsoft’s mailing address is:

Microsoft Enterprise Service Privacy

Microsoft Corporation

One Microsoft Way

Redmond, Washington 98052 USA

Microsoft Ireland Operations Limited is Microsoft’s data protection representative for the European Economic Area and Switzerland. The privacy representative of Microsoft Ireland Operations Limited can be reached at the following address:

Microsoft Ireland Operations, Ltd.

Attn: Data Protection

One Microsoft Place

South County Business Park

Leopardstown

Dublin 18, D18 P521, Ireland

The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 49 (1) (a) of the GDPR in connection with your consent.

Revocation: You can revoke your consent to the use of analytical cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Data processing:

We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

Name

Description

Expiry

_clck

Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner.

1 year

_clsk

Registers statistical data on user’s behaviour on the website. Used for internal analytics by the website operator.

1 day

_cltk

Registers statistical data on user’s behaviour on the website. Used for internal analytics by the website operator.

Session

c.gif

Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heat maps for the website owner.

Session

CLID

Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heat maps for the website owner.

1 year

Other analytical cookies:

Name

Description

Expiry

_hjIncludedInSessionSample

Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization.

1 day

_hjAbsoluteSessionInProgress

Used to count how many times a website has been visited by different visitors. This is done by assigning the visitor an ID, so the visitor does not get registered twice.

1 day

_hjFirstSeen

Used to determine if the visitor has visited the website before, or if it is a new visitor on the website.

1 day

_hjIncludedInPageviewSample

Determines if the user's navigation should be registered in a certain statistical place holder.

1 day

_hjSession_#

Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.

1 day

_hjSessionUser_#

Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read.

1 year

_hjTLDTest

Detects the SEO-ranking for the current website. This service is part of a third-party statistics and analysis service.

Session

AB%20tests

Used for analytics. It helps us count the number of visits to two variants of the same web page and compare which of them works better.

179 days

Functional cookies

Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. If you opt out of using these cookies, then some or all these services may not function properly.

The legal basis for the use of functional cookies is Art. 6 (1) (a) of the GDPR in according with your consent.

Revocation: You can revoke your consent to the use of functional cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Name

Description

Expiry

HISTITEMS

Used to save the historically viewed products to enable possibility to preview the items by selecting from a list.

29 days

Marketing cookies

Marketing cookies are used to identify your preferred content on this website and to provide you with the most relevant information about our products and services, to improve the personalisation of our content and to enhance your experience on our website. These cookies may be used for our advertising campaigns on third-party websites. If you consent to the use of these cookies, we may also receive information about the websites of our trusted partners where you have responded to our advertisements. If you opt out of using these cookies, you will be offered generic and non-personalised marketing experiences.

The legal basis for the use of analytical cookies is Art. 6 (1) (a) of the GDPR in according with your consent.

Data transfer to the USA

Revocation of consent to the use of marketing cookies

You can revoke your consent to the use of marketing cookies at any time with effect for the future here. The link to the cookie settings can be found on the bottom of the page.

The following marketing cookies are used on our website:

US (United States) Partners and cookies

Google Ads (formerly AdWords) and Conversion tracking

Our website uses the features of the Google Ads (formerly AdWords) and Conversion tracking. Provider of this service is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages adapted to you based on your previous usage and browsing behaviour on one device (e.g., phone) may also be displayed on another of your devices (e.g., tablet or PC). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account. To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 49 (1) (a) of the GDPR in connection with your consent.

Revocation: You can revoke your consent to the use of analytical cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Data processing:

We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

Name

Description

Expiry

ads/ga-audiences

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Session

Campaign Manager (formerly DoubleClick by Google)

This website also uses the online marketing tool Campaign Manager of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Campaign Manager uses cookies with your consent to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are served in which browser and can thus prevent them from being displayed multiple times.

In addition, the Campaign Manager can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there. According to Google, Campaign Manager cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating the Campaign Manager, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

In addition, the Campaign Manager (DoubleClick Floodlight) cookies used allow us to understand whether you are performing certain actions on our website after you have accessed or clicked on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content you have interacted with on our websites in order to be able to send you targeted advertising later.

To learn more about Campaign Manager, visit https://marketingplatform.google.com/about/enterprise/

as well as data protection at Google in general at: https://policies.google.com/privacy?hl=en-US.

Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org .

The legal basis for the integration of Google's Campaign Manager described in this section is Art. 6 (1) (a) or Art. 49 (1) (a) GDPR in connection with your consent.

Revocation: You can revoke your consent to the use of marketing cookies and smart pixels at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Objection to data processing: You can prevent participation in this tracking procedure in various ways:

a) by setting your browser software accordingly: the suppression of third-party cookies will result in you not receiving ads from third parties;

b) by disabling cookies for conversion tracking by setting your browser so that cookies from the domain http://ww.googleadservices.com are blocked, https://www.google.de/settings/ads, whereby this setting is deleted when you delete your cookies;

c) by deactivating the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;

d) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

In addition, you can prevent Google from collecting the data generated by the cookies about your use of the websites and the processing of this data by Google by https://support.google.com/adsense/answer/142293?hl=de download and install the browser plug-in available under "Display Settings", "Campaign Manager Deactivation Extension".

Name	Description	Expiry
IDE	Used by Google DoubleClick to register and report the website user's	13 months
pagead/landing	Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that they are shown the same advertisement.	Session
pagead/1p-user-list/#	Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.	Session
test_cookie	Used to check if the user's browser supports cookies.	1 day

Microsoft clarity

We also use the marketing tool by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The information generated by the cookies of them about your use of the website could be transmitted to and stored in the United States. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide other services related to website activity and internet usage to the website operator.

We use Microsoft clarity to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user.

The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 49 (1) (a) of the GDPR in connection with your consent.

Revocation: You can revoke your consent to the use of analytical cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

Data processing:

We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

Name	Description	Expiry
MUID	Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.	1 year
ANONCHK	Registers data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.	1 day
SM	Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.	Session

YouTube

This website displays content from the third-party YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, a subsidiary of Google. When you visit one of our pages with YouTube content, your browser establishes a direct connection to YouTube's servers and retrieves the content there in order to display it to you. When integrating YouTube content, your browser communicates with a YouTube server in the USA, which can record the corresponding retrieval of the content by your browser. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account before accessing our website.

Further information on the handling of user data can be found in the privacy policy of YouTube (as a Google subsidiary) at: https://policies.google.com/privacy

The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 49 (1) (a) of the GDPR in connection with your consent.

Name

Description

Expiry

VISITOR_INFO1_LIVE

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

179 days

YSC

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Session

ytidb::LAST_RESULT_ENTRY_KEY