Cookie policy

1.1. OÜ Runikon Retail, company established and operating in accordance with laws of the Republic of Estonia, registration number 14611049, legal address: Kangrumetsa St. 1, Kurna, 75307 Harju maakond, Republic of Estonia; e-mail address: info@ikea.ee (hereinafter - the Company) undertakes to ensure the compliance of the Company's website https://www.ikea.ee (hereinafter - the website) and the security of the personal information of its visitors and the protection of their rights when visiting the Company's website and familiarising with its content.

1.2. This cookie policy has been prepared to provide visitors to our website with additional information about the technologies used on the website and how they are used by the company.

2.1. Cookies are small text files that are stored by your browser on your device (e.g. computer, smartphone, tablet) to store certain information. The next time you visit our website with the same device, the information stored in the cookies will be sent back either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).

2.2. Through the stored and returned information, the respective website recognizes that you have already accessed and visited it with the browser of your device. We use this information to be able to optimally design and display the website according to your preferences. Only the cookie itself is identified on your device. Any further storage of personal data will only take place with your express consent or if this is necessary to be able to use the service offered and accessed by you accordingly.

3.1. Cookies are necessary to make it easier for you to use our digital services to enable us to obtain information about how visitors use our website and to enable us to improve the services offered to visitors. Cookies are also used to provide you with customized information about our products and services.

3.2. We use several types of cookies that are placed by default (e.g., "strictly necessary" cookies), but certain cookies used for functional, analytical and marketing purposes, we ask for your consent. By giving your consent to the cookie banner displayed when you visit the website, you choose whether you allow certain categories of cookies to be used.

3.3. Cookies that are not strictly necessary to provide you with the services on our website are only used with your consent. The consent can be revoked by you at any time.

3.4. Your consent applies to the following domains: https://www.ikea.ee/en/planning-programs, www.ikea.ee

4.1. Depending on their purpose and function, we divide cookies into the following categories:

• Strictly necessary cookies;
• Functional cookies;
• Analytical cookies;
• Marketing cookies.

5.1. Strictly necessary cookies ensure functions without which you cannot use our website as intended. First-party cookies are set by website. Third-party cookies are set by third-party sites separate from our website. We may work with third-party companies, commonly known as service providers, who are authorized to place third-party cookies, web beacons, or similar technologies for storing information on our sites or in our services, applications, and tools.

5.2. Strictly necessary cookies are used, for example, to ensure that you, as a registered user, always remain logged in when accessing various subpages of our website and do not have to re-enter your login data every time you access a new page.

5.3. The use of strictly necessary cookies on our website is possible without your consent because of our legitimate interest in offering a technically flawless website (Art 6 (1) (f) GDPR). For this reason, strictly necessary cookies cannot be deactivated or activated individually. In any case, we process strictly necessary cookies at the longest for the period specified in the overview below.

5.4. The following strictly necessary cookies are used on our website:

6.1. Functional cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. If you opt out of using these cookies, then some or all these services may not function properly.

6.2. The legal basis for the use of functional cookies is Art. 6 (1) (a) of the GDPR – your consent.

6.3. Revocation: You can revoke your consent to the use of functional cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

6.4. The following functional cookies are used on our website:

7.1. Analytical cookies allow us to track the number and sources of visits so that we can measure and improve the performance of our website. They help us understand which pages are most popular and which are used the least, and how visitors move on our site. If you opt out of using these cookies, your visit will not be included in our analytics, but at the same time will not limit your activities on our website.

7.2. The legal basis for the use of analytical cookies is Art. 6 (1) (a) of the GDPR – your consent.

7.3. Data transfer outside the EU/EEA. The services required for these analytical purposes may transfer data about your use of this website outside the EU/EEA, i.e. to a third country. Other third countries may not have the same data protection laws as the European Union/European Economic Area so your data may not be subject to the same protections. However, in such cases, we will make sure that any transfer of your data to countries outside the European Union/European Economic Area is subject to appropriate safeguards set out in data protection laws (e.g. data can be transmitted based on Data privacy framework or signed EU Standard Contractual Clauses).

7.4. The activation of these services and the associated transfer of your data outside the EU/EEA therefore only takes place on the basis of your expressly declared consent in accordance with Art. (1) (a) of the GDPR.

7.5. You can revoke your consent to the use of analytical cookies at any time with effect for the future here. The link to the cookie settings can be found on the bottom of the page.

7.6. The following analytical cookies are used on our website:

USA (United States) Partners and cookies

7.7. Google Analytics

7.7.1. This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses these analytical cookies, which are stored on your computer with your consent and which allow an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide other services related to website activity and internet usage to the website operator.

7.7.2. We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user.

7.7.3. Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Privacy policy: https://policies.google.com/privacy?hl=en-EE

7.7.4. The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 45 (1) (a) of the GDPR in connection with your consent.

7.7.5. We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

7.8. Microsoft clarity

7.8.1. We also use the analytic services by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The information generated by the cookies of them about your use of the website could be transmitted to and stored in the United States. On behalf of the operator of this website, Microsoft will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide other services related to website activity and internet usage to the website operator.

7.8.2. We use Microsoft clarity to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user.

7.8.3. Third-party - Microsoft’s mailing address is:
Microsoft Enterprise Service Privacy
Microsoft Corporation
One Microsoft Way
Redmond, Washington 98052 USA

Microsoft Ireland Operations Limited is Microsoft’s data protection representative for the European Economic Area and Switzerland. The privacy representative of Microsoft Ireland
Operations Limited can be reached at the following address:
Microsoft Ireland Operations, Ltd.
Attn: Data Protection
One Microsoft Place
South County Business Park
Leopardstown
Dublin 18, D18 P521, Ireland
Privacy policy: Privacy

7.8.4. The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 45 (1) (a) of the GDPR in connection with your consent.

7.8.5. We have concluded a data processing contract with the Microsoft as required the Art. 28 of the GDPR.

8.1. Marketing cookies are used to identify your preferred content on this website and to provide you with the most relevant information about our products and services, to improve the personalisation of our content and to enhance your experience on our website. These cookies may be used for our advertising campaigns on third-party websites. If you consent to the use of these cookies, we may also receive information about the websites of our trusted partners where you have responded to our advertisements. If you opt out of using these cookies, you will be offered generic and non-personalised marketing experiences.

8.2. The legal basis for the use of marketing cookies is Art. 6 (1) (a) of the GDPR – your consent.

8.3. Data transfer outside the EU/EEA. The services required for these marketing purposes may transfer data about your use of this website outside the EU/EEA, i.e. to a third country. Other third countries may not have the same data protection laws as the European Union/European Economic Area so your data may not be subject to the same protections. However, in such cases, we will make sure that any transfer of your data to countries outside the European Union/European Economic Area is subject to appropriate safeguards set out in data protection laws (e.g. data can be transmitted based on Data privacy framework, or signed EU Standard Contractual Clauses).

8.4. The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 45 (1) (a) of the GDPR in connection with your consent.

8.5. You can revoke your consent to the use of marketing cookies at any time with effect for the future. The link to the cookie settings can be found on the bottom of the page.

8.6. The following marketing cookies are used on our website:

USA (United States) Partners and cookies

8.7. Google Ads and Conversion tracking

8.7.1. Our website uses the features of the Google Ads and Conversion tracking. Provider of this service is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages adapted to you based on your previous usage and browsing behaviour on one device (e.g., phone) may also be displayed on another of your devices (e.g., tablet or PC). Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account. To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

8.7.2. Privacy policy: https://policies.google.com/privacy?hl=en-EE.

8.7.3. The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 45 (1) (a) of the GDPR in connection with your consent.

8.7.4. We have concluded a data processing contract with the Google as required the Art. 28 of the GDPR.

8.8. Campaign Manager (by Google)

8.8.1. This website also uses the online marketing tool Campaign Manager of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Campaign Manager uses cookies with your consent to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are served in which browser and can thus prevent them from being displayed multiple times.

8.8.2. In addition, the Campaign Manager can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there. According to Google, Campaign Manager cookies do not contain any personal information.

8.8.3. Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: by integrating the Campaign Manager, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

8.8.4. In addition, the Campaign Manager cookies used allow us to understand whether you are performing certain actions on our website after you have accessed or clicked on one of our display/video ads on Google or on another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content you have interacted with on our websites in order to be able to send you targeted advertising later.

8.8.5. The legal basis for the integration of Google's Campaign Manager described in this section is Art. 6 (1) (a) or Art. 45 (1) (a) GDPR in connection with your consent.

8.9. YouTube

8.9.1. This website displays content from the third-party YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, a subsidiary of Google. When you visit one of our pages with YouTube content, your browser establishes a direct connection to YouTube's servers and retrieves the content there to display it to you. When integrating YouTube content, your browser communicates with a YouTube server in the USA, which can record the corresponding retrieval of the content by your browser. If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account before accessing our website.

8.9.2. Further information on the handling of user data can be found in the privacy policy of YouTube (as a Google subsidiary) at: https://policies.google.com/privacy.

8.9.3. The legal basis for the associated data processing is Art. 6 (1) (a) or Art. 45 (1) (a) of the GDPR in connection with your consent.

9.1. When you visit this website, a window is displayed to you with a message that cookies are being used on the website. If you click on the "Accept all cookies" option, this will mean that you have agreed to all cookies that are placed on the website and you confirm that you have read the information about cookies, the descriptions of them, including cases when the information is transferred to third parties, the expire date.

9.2. For "Strictly necessary" cookies, the user's consent is not required, as these cookies provide a complete and continuous display of the content of the https://www.ikea.ee website so that you can sign into the website and receive the appropriate digital browsing and online experience.

10.1. If you want your device not to use cookies, you can click on the “Reject all” or to manage your cookie choices by ticking it in the "Cookies settings" section of the cookie list used on the website. Please note that such changes/choices may affect the functionality of the website and may prevent you from receiving personalized offers or advertisements.

11.1. You can change what cookies you allow us to use or refuse to use cookies at any time. You can opt out of all cookies except "Strictly necessary".

11.2.  If you wish to give your consent or withdraw your consent to functional, analytical and marketing cookies, then you need to select the categories of cookies in the cookie's settings banner:

To accept:

To reject:

12.1. If you have any questions about the processing of your data, any requests, or if you would like to give us feedback, please contact:

OÜ Runikon Retail, registration number 14611049, legal address: Kangrumetsa St. 1, Kurna, 75307 Harju maakond, Republic of Estonia phone number: +372 330 4000, e-mail address info@ikea.ee

Data protection officer: dpo@ikea.ee

You also can contact our Data protection officer by sending a letter to us at the above-mentioned address and addressing it to the Data protection officer.

12.2. The Company has the right to change this cookie policy at any time. Any changes to the cookie policy will be published on the https://www.ikea.ee.

12.3. This version was updated on 31st of January 2025.