Coffee-loving Swedes bring you organic beans
Chances are you drink coffee on a regular basis. If you’re a Swede, it’s almost certain – Swedes are among the biggest consumers on the planet. So, it comes as no surprise that a Swedish company like IKEA is committed to offering good beans. But good beans it not just about taste. It’s about quality and sustainability, too. The trick is to get all of this right. With our PÅTÅR coffees, we believe we have.
All IKEA coffee beans are UTZ certified. “We have worked many years with UTZ coffee because it aligns with the IKEA Code of Conduct, IWAY,” says Henrik Ringdahl, an IKEA product developer who helped create the PÅTÅR coffees. "It takes good care of not only the coffee but also the growers and workers,” he explains. UTZ works with farmers to improve growing methods. This helps to lower costs and increase crop quality and yields. Workers earn a living wage and farmers increase their income.
Coffee that’s better for farmers and customers
But UTZ certification was just the beginning. “Building on UTZ we also wanted our beans to be organically grown, meaning without the use of fertilizers and pesticides,” says Jacqueline Macalister, responsible for health and sustainability at IKEA Food. “This means healthier soils and less impact on the climate. Also, farmers are paid more for organic crops. That way they improve their livelihood while at the same time they’re safeguarding the environment.”
Quality beans for a quality taste
Only 100% Arabica beans, the species widely considered top notch for taste, are used in IKEA coffee. Add that to an overall quality improvement of each bean and you get a tastier cup every time. PÅTÅR is Swedish for a second cup of coffee. Something we hope you and your friends will be happily asking for.